1) In your opinion: What are the big hurdles towards autonomous driving that need to be surpassed by different stakeholders? How should they be resolved?
The first prototypes will be available fast. The critical aspect is: How to get safety, security, privacy and sustainability to these systems? And in a way that is cheap enough to be available for everybody? For that on a short-term focus is the test data acquisition and the test and validation strategy for autonomous systems a hurdle. We have to work hard for test automatization and simulation of the complete system to handle this.
On a long-term view there are massive disruptions how mobility will change. Long-term success needs massive change of the actual mobility-supplier. There will be new business models associated with a new definition of the car. As an example an additional value will be the transport and pick up of children or personal delivery services, your finance consultant will pick you up at home and bring you to your work. As a benefit he gets your time for his service and product presentation.
2) According to your expectations: How will autonomous driving technology change the existing automotive market landscape?
By going from ownership to usership, there will be much more different cars and use cases in the world. The market will grow with new user groups. New players will enter the market. By lowering the entry barrier by using a car as a service, mobility will be assessable to new customer groups like children, people with no driving license or retired persons. Developing a car and production will be much easier for new players in the future and less heavy-industry focused.
3) With smart cities beginning to roll out in the near future, how do you see the car markets In India will be effected?
There is a non addressed market for mobility as big as todays car market. So I think, that the markets in less developed cities will grow rapidly hand in hand with people’s increasing need for mobility without owning a car. Take the market for consumer goods in emerging nations as an example. The big players had problems selling their products in 100 units like laundry detergent. So they offered successfully single portions which people could afford.
4) With the automotive industry moving into a new era, what do you think the vehicle Manufacturers are not focusing enough on and how could this be a problem?
By moving into a new era, the car manufacturers have to focus on multiple aspects at the same time. On the one hand side, the development of the “classical” car has to go on and more and more new systems have to be integrated (electric, connected, autonomous, service orientation, new interior, etc.). On the other hand side, complete new cars and architectures have to be developed in parallel. These cars will have a big adding value in the software, new engine systems and a complete new architecture. To have success, this architecture has to be opened for new technologies and platform systems. One important thing is to open the systems engineering and think in collaboration. No player in the market has enough financial power to play in all technology fields as a star. The star will be, who brings all technologies to one service together and can offer this to the customer.